H&H Business Studies began with one core belief:Running a company means running an education; its greatest assets are talent and knowledge.

As a brand-marketing consultancy built on knowledge and creativity, Hua & Hua has always invested in internal talent and codifying its methods. H&H Business School was founded on 17 January 2016 as an internal platform for developing strategists, creative professionals and partners. Inspired by leading corporate universities, it turns the company's experience, cases and methods into knowledge that can be learned, replicated and passed on.

After its founding, the school established company-wide study on the first day of every month, combining case reviews, methodology training, industry exchange and practical exercises. Its proprietary '118 Intuition Workshop' became both a creative-production and talent-development mechanism, training employees in Super Signs, brand strategy and creative problem-solving through real business situations. The school also built onboarding programmes, an internal knowledge base and a content system that preserve project experience, client cases and meeting materials as long-term knowledge assets.

With its internal training system established, Hua & Hua began turning corporate knowledge into shared social knowledge. In 2020, Hua & Hua and the Communication University of Zhejiang jointly founded the CUZ-Hua & Hua Super Sign Institute, moving from business experience to theory and then academic education. Research on Super Sign and Brand Triangle theory led to textbooks including Super Sign Theory and Cases, Advertising Appreciation: Fifteen Topics on Super Signs, Super Signs and MIXUE, and A New Theory of Hua & Hua Marketing 4Ps, as well as a Super Sign experimental class that brought brand-marketing methods into university classrooms.

Hua & Hua also shares its methods with more universities through Ministry of Education industry-academia programmes and university-teacher workshops, advancing the academic development of original Chinese brand-marketing theory.

From founding H&H Business School in 2016 and the Super Sign Institute in 2020 to today's integrated system of corporate university, university institute, textbooks, courses and talent development, H&H Business Studies has evolved from internal training into industry knowledge creation.

Hua & Hua aims not only to be an outstanding marketing consultancy, but also a creator of knowledge in brand marketing: putting Super Sign and Brand Triangle theory into university textbooks and taking original Chinese marketing theory to the world.