XiBei
Background Introduction
In 2013, Hua & Hua Xi Bei created the "I ♥莜" brand Super Sign and planned exciting marketing activities such as the "Xi Bei Kiss Discount Festival", which helped Xi Bei transform from a local cuisine with a strong rural style to an international fashion catering brand. From the Xi Bei Kiss Discount Festival to the Xi Bei Children's Set Meal, Hua & Hua helped Xi Bei constantly find actions that could last for 100 years based on its own endowment.
Product Science
Why is the mutton at Xi Bei delicious? Because it is grassland lamb. It eats green grass, drinks clean water, and raised naturally. Developed for children aged 1-12, if you have a baby at home, they should eat Xi Bei. The dietary fiber of the millet meal is ten times that of rice, and it can be cooked in three different ways.
Beef can be eaten in nine ways, satisfying your meat cravings.
Discourse System
Brand slogan: Close your eyes and pick, every dish is delicious.
Business theory: Grassland beef and lamb, rural grains and cereals, and a good eating strategy.
Marketing calendar discourse: Beef can be eaten in nine ways, satisfying your meat cravings - Mongolian beef bone soup; if you have a baby at home, they should eat Xi Bei; kiss and get a discount, I ♥莜; eat millet as the staple food, recommended by Jia Guolong; only when you've eaten fragrant chives can you say it's spring; give your family healthy mooncakes; Gobi rockmelon, one bite of sweetness at home.
Vision: A good meal anytime, anywhere. Because of Xi Bei, there is joy in life.
Brand Logo
By finding the human cultural symbol "I ♥ YOU", the Super Sign can make a new brand an old friend of consumers overnight. "I ♥ YOU" has become a symbol of popular culture. By using the cultural power of "I ♥ YOU" and creating "I ♥莜", it parasitizes into the most popular modern culture, creating strong dramatic effects and making people feel familiar and fashionable. Every time "I ♥ YOU" is mentioned, the Xi Bei brand name is spread, and love is also conveyed.
Sales Props/Assisted Sales System
The baby bib is Xi Bei's key media material. Since the birth of the Super Sign, Xi Bei has given every baby who enters the store a free bib. Up to now, 200 million bibs have been distributed, creating 200 million brand spreadings.
Menu Design
Electronic iPad Menu
It reshapes the customer ordering logic and is Xi Bei's first set of dynamic ordering systems for dishes. It reorganizes the ordering logic, visualizes the product value through icons, categorizes information hierarchically, highlights purchasing reasons, purchasing guides, and purchasing instructions. Each product is redesigned to present the product value visually, improving the efficiency of customer ordering.
Menu design is the strategic focus and decisive factor in the catering industry, assisting stores in selling goods. Through electronic interface design, it achieves dynamic "video + picture" design, and the high-definition screen enhances the details and appetite of the dishes.
